Definition: A comprehensive digital platform where K-Pop fans can communicate and engage.

Features: Offers various features to strengthen the connection between fans and artists, and shares K-Pop related content in real-time.

Differentiators: Provides customized content and communication channels for fans, promoting the global spread of K-Pop.

Expected Effects: Digitalizes fandom activities to expand the global fan base of K-Pop.

Vision: Will become a key platform enhancing the globalization of K-Pop and interaction with fans.